TNRX TECH / OUTBOUND CLIENT ACQUISITION
PREDICTABLE CLIENT PIPELINE
FOR FRACTIONAL CFO FIRMS
We build and manage the outbound system that puts your firm in front of qualified founder-led businesses, without relying on referrals or inconsistent inbound.
Built for fractional CFO firms serving SaaS, professional services, and construction.
01 / RIGHT COMPANIES
02 / RELEVANT OUTREACH
03 / QUALIFIED CONVERSATIONS
01 / THE REFERRAL CEILING
REFERRALS ARE VALUABLE. NOT PREDICTABLE.
Most fractional CFO firms grow through referrals, networking, and inconsistent inbound. Those channels can work, but they are difficult to control. TNRX Tech adds a dedicated outbound acquisition channel designed to create qualified conversations with businesses that fit your firm.
Inconsistent Pipeline
New opportunities arrive in waves instead of on demand.
Founder-Led Sales
Partners spend too much time prospecting instead of selling and delivering.
No Repeatable Outbound Engine
Outreach happens occasionally instead of operating as a system.
02 / WHO WE HELP
BUILT FOR FRACTIONAL CFO FIRMS
We work with CFO firms that already deliver strong financial leadership and have capacity to take on more qualified clients.
B2B SaaS & Technology
Forecasting · Runway · Margins · Fundraising · Board reporting
Professional Services
Utilization · Project profitability · Hiring · Margins · Cash flow
Construction & Specialty Contractors
Job costing · WIP · Cash timing · Financing · Growth planning
03 / THE SYSTEM
A CLIENT ACQUISITION SYSTEM, NOT RANDOM OUTREACH
Every campaign is built around your firm’s ideal client profile, positioning, and capacity.
01 — TARGET
We define the founder-led businesses most likely to need your CFO services based on revenue, industry, growth stage, and financial complexity.
02 — BUILD
We source qualified companies and identify founders, owners, CEOs, presidents, and relevant decision makers.
03 — REACH
We run targeted outreach using email, LinkedIn, and follow-up sequences designed to start conversations.
04 — QUALIFY
Interested prospects are screened against your agreed qualification criteria.
05 — BOOK
Qualified opportunities are placed directly on your calendar for your team to close.
04 / END-TO-END EXECUTION
WE HANDLE THE OUTBOUND ENGINE
Your team focuses on selling and serving clients. We handle the acquisition infrastructure behind it.
Ideal client profile definition
Target account research
Prospect list building
Decision-maker sourcing
Messaging development
Cold email outreach
LinkedIn support
Follow-up sequences
Reply handling
Lead qualification
Calendar booking
Weekly pipeline reporting
05 / A CLEAR STANDARD
NOT EVERY MEETING COUNTS
We define qualification before outreach begins so your team is not wasting time on irrelevant conversations.
Fits agreed company size or revenue range
Fits agreed industry and geography
Decision maker is a founder, owner, CEO, president, or relevant executive
Has a legitimate need for strategic financial leadership
Agrees to discuss fractional CFO support
Attends the scheduled meeting
No-shows, vendors, job seekers, and irrelevant prospects do not count.
06 / SHARED ACCOUNTABILITY
A LOWER-RISK WAY TO TEST OUTBOUND
Our 30-day engagement includes a qualified meeting guarantee. If the agreed meeting target is not reached within the engagement period, we continue working at no management fee until the target is fulfilled.
Exact terms are discussed during the strategy call based on your market and qualification criteria.
07 / WHY TNRX TECH
BUILT FOR FOCUS, SPEED, AND ACCOUNTABILITY
Focused Market
We specialize the acquisition system around fractional CFO firms rather than trying to serve every industry.
Clear Outcome
The goal is qualified sales conversations, not vanity metrics, clicks, or generic lead volume.
Transparent Execution
You can see who is being targeted, what is being sent, who is responding, and what is entering the pipeline.
08 / QUESTIONS, ANSWERED
BEFORE WE TALK
THE NEXT CONVERSATION STARTS HERE
BUILD A MORE PREDICTABLE PIPELINE
If your firm has capacity for more clients, let’s see whether a targeted outbound system makes sense.
15 minutes. No obligation.